Sell video game studio data to AI companies

Why AI companies want game development data right now

AI labs are training agents that write code, generate assets, plan projects and coordinate teams. Game development combines all four. A single title involves designers, programmers, artists, audio, QA and producers working against milestones for years, and every decision leaves a trace – a design doc revision, a Jira ticket, a heated Slack thread about scope, a build that broke and got fixed.

Very little of that is public. Shipped games, trailers and the occasional postmortem show the end result. The months of iteration, playtest feedback, cut features and production trade-offs stay inside the studio. For AI companies building tools for software and creative work, that complete record is hard to find anywhere else, which makes game studios a good fit for AI data licensing today.

What carries the value

The links between these are what make the record valuable. A Jira ticket tied to the design doc it implements, the chat thread where the approach was argued and the commit that closed it shows how software and content actually get made. Code repositories can sometimes stand on their own, but for most studios the full record across systems is what drives the offer, and leaving whole systems out lowers it.

Typical starting size

Bigger teams get bigger offers. Count the people who work in the studio's systems day to day – designers, engineers, artists, QA, producers and the business side. Contractors and outsourcing partners who only delivered files add less than people who were in the chat and the tracker.

Years matter: at least three years of records still in the systems, ideally across more than one title, and five or more years is better. Internal communication should mainly be in English, which can be a question for studios with teams in several countries.

The self-check guide covers each point, and the industry overview shows how studios compare with other sectors. Studios that also run a platform or live service may find tech company data relevant too.

What is assessed first, and what is never part of a deal

• Publisher contracts. Funding and publishing agreements often assign IP or restrict use of code, assets and confidential information. Each title is assessed against its contract.
• Licensed IP. Games built on a licensed brand, film or sports property usually carry strict terms from the licensor and are normally left out.
• Third-party engines, middleware and assets. Engine source, plugins, marketplace assets, fonts, licensed music and stock audio are filtered out.
• Player data. Player accounts, telemetry tied to individuals, payment records and support tickets with personal information are not part of the development record and are excluded or de-identified.
• HR and personal data. Reviews, hiring and personal conversations are filtered inside email and chat, and names and identifiers are removed before delivery.

This describes how it generally works today, not legal advice. Every studio and every deal is unique, and what can be included is assessed case by case.

What companies typically receive right now

Smaller companies in high-demand industries are quoted individually. These are indicative ranges from what we see in the market right now, not offers – the real number comes in a written offer after a review, and depends on your industry, years of history, which systems are included and demand at the time. Our data value estimator gives a first estimate in about two minutes.

How a deal works

1. You describe the studio – team size, years and titles covered, and the tools you use. No files are uploaded.
2. We assess ownership, publisher and licensor terms, and demand, and get back to you within 48 hours on business days.
3. You approve a written offer – or say no. Nothing is shared before you approve.
4. Filtering and delivery. Third-party, restricted and personal material is filtered out inside each system, identifiers are removed, and the agreed record is delivered.

The license is non-exclusive by default and limited in scope, time and use, and the studio keeps its IP. A review costs nothing – we're paid only when a deal goes through. More on how it works. For the full picture across industries, see how to sell data to AI companies.