Data licensing advisors

Sell private equity and family office data to AI companies

Private equity firms and family offices keep a rare written record of how investment decisions get made – from first look to investment committee to exit. AI companies want that record today, and a license lets the firm keep ownership while portfolio-company and LP confidentiality is assessed case by case.

By Linus Näslund, Co-Founder

  • You keep ownership
  • Nothing shared without your approval
  • Reply within 48 h
Contents06
  1. 01Why AI companies want investment data right now
  2. 02What carries the value
  3. 03Typical starting size
  4. 04What is assessed first, and what is never part of a deal
  5. 05What companies typically receive right now
  6. 06How a deal works

Why AI companies want investment data right now

Finance is one of the areas where AI labs are pushing hardest. Agents that screen deals, draft memos, build models from data rooms and prepare board materials are being built for investment teams, and to do that work well they need to learn how investors actually think: what makes a deal pass a first screen, what a committee pushes back on, how a thesis changes after diligence, what gets watched after closing.

Public sources show almost none of it. Filings, press releases and fund marketing describe outcomes. The process – the pipeline notes, the debate in the memo, the diligence questions, the quarterly reporting to the board – lives inside the firm. That makes private equity firms and family offices a good fit for AI data licensing today.

What carries the value

AreaWhat it showsTypical systems
Deal flow and sourcingHow opportunities come in, are screened, passed on or advancedDealCloud, Affinity, Salesforce, email
Investment committeeMemos, questions, revisions and the reasoning behind a decisionGoogle Drive, SharePoint, Box, email
Diligence processWorkstreams, advisor coordination, issue lists and findingsEmail, file storage, Slack or Teams
Portfolio managementValue-creation plans, KPI packs, board materials and follow-upFile storage, email, internal chat
Fund operations and financeCapital calls, expenses, fees and transactions over the fund lifeNetSuite, QuickBooks, Xero, fund admin exports

What makes a record valuable is that it connects. An IC memo is useful; the same memo linked to the CRM entry where the deal first appeared, the diligence thread, the revised model and the portfolio reporting that followed is a complete case of how an investment decision was made and tested. That is why leaving whole systems out lowers the offer. Sensitive items are filtered inside each system instead.

A CRM like DealCloud or Affinity is often the backbone here: years of relationships, interactions, notes and pipeline stages show how a firm builds and works its network.

Typical starting size

Bigger teams get bigger offers. For investment firms, count the investment professionals and the operations, finance and IR staff who work in the firm's systems every day. A small team with many years of disciplined records can still be interesting, and smaller firms in high-demand areas are quoted individually.

History counts heavily. Three years of records is the usual floor and five or more is better – for a firm that has run several funds, the full span is often what sets it apart. Internal communication should mainly be in English.

The self-check guide walks through each point, and the industry overview shows how finance compares with other sectors.

What is assessed first, and what is never part of a deal

Investment records carry obligations to others, so these questions come before any offer:

  • Portfolio-company data. Information a portfolio company shared under NDA or a shareholder agreement may not be the firm's to license. Each holding is assessed case by case, and what can't be shared is filtered out.
  • LP information. Limited partner identities, commitments and communications are typically confidential under the LPA and side letters, and are filtered out of the record.
  • Data rooms and target information. Material received from sellers in a process is usually covered by an NDA and belongs to the other side.
  • Account numbers and payment details. Bank and account numbers are never part of a deal, and are removed from accounting and email before delivery.
  • Personal data. Names, contact details and personal matters – including family members' affairs at a family office – are removed or replaced.

What can be included differs from firm to firm and fund to fund. This describes how it generally works today, not legal advice, and every deal is unique.

What companies typically receive right now

Full-time US staffIndicative range
20–49$200K–$500K
50–149$400K–$900K
150+$800K and up

Smaller companies in high-demand industries are quoted individually. These are indicative ranges from what we see in the market right now, not offers – the real number comes in a written offer after a review, and depends on your industry, years of history, which systems are included and demand at the time. Where an investment firm lands within a band depends mostly on the years covered and how completely the process is documented across its systems. Try the data value estimator for a first estimate in about two minutes.

How a deal works

  1. You describe the firm – team size, years and funds covered, and the systems you use. No files are uploaded.
  2. We assess confidentiality obligations, ownership and current demand, and get back to you within 48 hours on business days.
  3. You approve a written offer – or decline. Nothing is shared without your approval.
  4. Filtering and delivery. Portfolio, LP and counterparty material that can't be shared is filtered out, identifiers are removed, and the agreed record is delivered.

The license is non-exclusive by default and limited in scope, time and use, and the firm keeps ownership. A review costs nothing – we're paid only if a deal goes through. More on how it works. For the full picture across industries, see how to sell data to AI companies.

Questions and answers

Frequently asked questions

What private equity data are AI companies interested in?

The record of how the firm works – deal sourcing and screening, investment committee memos, diligence workstreams, value-creation plans and portfolio reporting – across email, files, chat, the CRM and accounting. The reasoning behind a decision is worth more than the final numbers.

What about portfolio-company and LP information?

It is assessed case by case. Portfolio companies' records and LP information often come with confidentiality obligations in NDAs, side letters and LPAs. Material the firm can't share is filtered out inside the systems where it sits, and account numbers are never part of a deal.

Can a family office license its data too?

Yes, when it runs an investment operation with a team, years of records and the usual systems. Family members' personal and household affairs are filtered out; the investment process is what carries the value.

Does licensing the data put deal information in public?

No. A license gives an AI company a limited right to train on an agreed, cleaned selection. Names, identifiers and confidential figures are removed or replaced before delivery, and the firm keeps ownership.

Next step

Find out what your data could be worth

Describe the data you have – it takes about two minutes. You don't send any files and nothing is shared without your approval. We get back to you within 48 hours on business days.

  • You own the data
  • Nothing shared without your approval
  • Non-exclusive licenses